Marketing Plan for development of Multi-Cultural Calendar.

TABLE OF CONTENTS 1.0 executive Summary 2.0 Situational Analysis (from effort perspective) 2.1 Costs 2.2 Profits 2.3 Competitors 2.4 Macro environ ment mathematical product summary 2.5 commercialise demographics 2.6 commercializeplace needs 2.7 Market trends 2.8 Market growth 2.9 SWOTT analysis 2.9.1 Strengths 2.9.2 Weaknesses 2.9.3 Opportunities 2.9.4 Threats 2.9.5 Trends 3.0 Marketing Strategy 3.1 fiscal plan 3.2 Market objective 3.3 Target market 3.4 Segmentation 3.5 Differentiation 3.6 Positioning 3.7 Market research 4.0 harvest life cycle 5.0 Distribution 5.1 crossing features/specifications 5.1.1Specification 5.1.2 Packaging 5.1.3 Branding 5.1.4 Attributes 5.1.5 Benefits 6.0 Pricing Strategy 6.1 Market outline for distribution and promotion 6.1.1 initial envision strategy 6.1.2 After January 03 pricing strategies 6.2 project profit and loss statement 6.3 Controls 6.3.1 How go out you monitor progress 7.0 Recommendations Appendix A Appendix B 1.0 Executive Summary Shades of Seattle (Shades) is a high quality, upmarket big-ticket(prenominal) new form of schedule. Its report of contrastive ethnic college crowing female modeling in their Seattle backyards, so to speak, is new to the calendar market. It likewise differs from other calendars by the way it is marketed. It is in barbershops not Barnes and Noble.

Its rate market of men from all ethnic emphasizes from days xviii to thirty living(a) in Seattle makes the marketing strategy much creative. This calendar give be sold on armed forces bases with the models signing the calendars. empty parties are too planed employ the media to abet the calendar. These calendars will also be seen where the target market is such as urban clothing stores, universities, airports and record stores. 2.0 Situational Analysis As succession has passed, ethical code miscellany has become more and more evident. Meaning, people of different nationalities, background and heritages have become friends and are living in the very(prenominal) regions, cities and neighborhoods. This is not the case in just wiz area... If you destiny to get a beneficial essay, order it on our website: Ordercustompaper.com

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