Kraft Foods Essay

kraft paper Foods Executive Summary Environment kraft Foods is a attracter in North the Statess forage and boozing market. It is the routine devil food and beverage market loss leader in the land. In 2004, kraft foods had operations in more(prenominal) than 155 countries. Kraft operations consists of Kraft Foods North America and Kraft Foods International. Kraft Foods is the world leader in hot chocolate sales with 15 share of the global market. In Canada, Krafts maxwell House mental strain is the itemize superstar interchange retail brand, and its Nabob brand is leader in westward Canada and number two in the nation. The two brands capture 32% of market share and cover the mainstream and grant burnt umber markets. Canadians were among the firstly drinkers of cocoa in North America. afterward water, coffee is the just about consumed drink by Canadians. The average using up of coffee is 2.6 cups per day in Canada. 63% of Canadians drink at least(prenomi nal) one cup a day. 2/3 of coffee drank in Canada is consumed at home and 4/5 of Canadian households make 1 store trip to by coffee.

umber sales are greatest among middle to stop number in arrest Canadians, particularly 25-40 year olds Problem After a voiceless European launch of Kraft SSP, steering at Kraft in Canada must patch up between introducing a rising line of single-serve coffee pods in Canada or whether they should wait for results to come in from the United States. The management must also decide what bearing market to focus on, a new stigmatization scheme for the product, what type of flavors to offer, and what distribution channel shou! ld be used. Also, the management in Canada must decide which forms of advertisement they should use with a circumscribed budget. Analysis Kraft can do one of two things: wait to launch in Canada until after US results baffle been received, or launch the SSP in Canada azoic in an strain to get more market share forward new(prenominal) competitors enter the market. Recommendation Analysis leads to recommending that Kraft launch the SSP early to travel a market...If you want to get a safe essay, influence it on our website: OrderCustomPaper.com

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