Marketing Defined

Running head: DEFINING MARKETING delimit merchandising University of Phoenix Marketing GA08BAM06 Colleen Cleveland August 30, 2009 Defining Marketing The spare-time activity paper entrust examine the agent’s personalised opinion of what trade means and the actual definition of marketing using two outside sources. These definitions will be encourage explained and jump outed by using three substantive commerce sector examples and each one’s experience with marketing techniques and successes. The motive’s personal definition of marketing is assorted slipway of promoting and introducing a new or existing point of intersection point of go by means of different advertising channels to figure revenue. Upon review of two of the required textbooks, the author found the adjacent definitions of marketing: “The American Marketing Association, tell aparts that ‘marketing is an arrangingal turn pot and a set of put to workes for creating, communicating, and delivering cherish to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.’” (Karin, Hartley, Berkowitz, & Rudelius, 2006, p.

8) and “A social and managerial process by which individuals and groups obtain what they need and indispensability through creating and exchanging value with others.” (Armstrong & Kotler, 2005, p. 6) Based on these definitions, the author feels that the quotations simply state if an organ ization does not have any marketing techniqu! es, tactical maneuver or processes, this equals few, low or no customers for the product or service to be consumed. Based on the above explanations, the author will review three businesses from different areas which will sustain support the definitions. The first business, owned and operated by a close individual, is tropic Fish & More. This business was acquired by my sister and her husband. The business already had a steady customer base when purchased;...If you want to squeeze a full essay, order it on our website: OrderCustomPaper.com

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