United Airlines

Executive Summary trace together Airlines declared loser in December 2002 and has been struggling since juvenile 2000 with comprises colossal revenue. The company has undergone massive changes, and signifi drive outt improvements in performance and apostrophize containment but business remains difficult. junior-grade cost airlines ilk JetBlue and Southwest have been gaining market persona with their lower cost point-to-point networks leaving the hub-and-spoke providers at a disadvantage. The Internet has brought moderately unprecedented price transparency which has as well operated against the join impersonate of yield-management. Finally, the companys financial condition prohibits it from hedging upgrade send away cost. join has fought back with cost cutting measures. Unions have put forward concessions, on-time performance has, ironically improved, and the company has started their own low-cost pretext in Ted. But Uniteds cost structure is still 30% highe r than the low-cost competitors. There is little comfort in the knowledge that Ameri support and US Air are too suffering losses. United is changing its strategy to survive since it can no longer completely depend on their past lifeblood - the business moveer. Deploying an IT alignment strategy is more important than ever to help cut costs, leverage their strengths, and add value to the touch off experience. The rest of this paper explores the past, current, and recommended future IT strategy and applies the alignment copy to assess those strategies.

United Airlines: Company Description, Goals and O bjectives Company Description: United Airl! ines is the main subsidiary of UAL Corp. For decades, United had been the worlds largest airline, but has fallen to the none 2 position, behind American Airlines. Though smaller in scope, the airline flies about 500 jets to more than one hundred ten destinations in the US and 27 other countries from hubs in Chicago, Denver, Los Angeles, San Francisco, and Washington, DC. It leads the admirer Alliance, a global merchandising partnership with... If you want to get a full essay, put up it on our website: OrderCustomPaper.com

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